Marcus HaleVP Logistics at Hartwell Supply
- Company
- Industrial distribution
- Buyers
- Manufacturing plants
- Footprint
- 5 distribution centers
- Service
- Same-day delivery
Managed outbound
Claude manages your entire outbound engine.
Claude learns your business and builds your ICP, offer & messaging. Lead Armada finds buyers, writes & sends emails, handles replies, and books qualified prospects on your calendar. You just take the sales calls.
Your AI SDR setup, offer, ICP, messaging and 25 enriched leads are free. Then try it for 45 days for only $199.
leads contacted every week
Everything else,
handled.
No tools to learn.
No stack to manage.
- Find & research buyers
- Write & send emails
- Domains & mailboxes
- Answer replies
- Follow up
- Book calls
Across Lead ArmadaAll-time results
- Leads contacted
- 897,761
- Replies received
- 35,449
- Meetings booked
- 3,206
Interactive walkthrough
From first contact to booked call.
Follow one buyer through Northwind’s campaign. Choose a stage to see the work Lead Armada does.
Buyer profile
1 of 1,000 to contact this weekA match at Hartwell Supply.
Hartwell just opened a fifth distribution center. Its parcel and freight invoices now span more carrier accounts, right when Marcus’s small team has less time to review them.
Owns logistics operationsMatches your company profileHas a timely reason to talk
Address verified Company reviewed Added to outreach
Setup with Claude
Set it up in one conversation.
Give Claude your website. Together, define your business, ideal customers, offer, and messaging. Lead Armada turns that direction into matched buyers and personalized emails.
Setup is free with no card required. Save a card to see 25 matched leads and exactly what Lead Armada would send before you pay. When you're ready, run the full engine for 45 days for only $199.
Your Claude, connected to Lead Armada
Watch your campaign work in real time.
Your dashboard moves as it happens: every lead contacted, every reply read, every call booked, every deal closed. Open it whenever you like, or ask Claude how the week is going.
Your AI SDR answers every reply.
When a lead writes back, Lead Armada reads the reply, works out what they want, and answers in your voice using what Claude learned about your business. Interested buyers get booked straight onto your calendar.
- Approval Mode: every reply waits for your Approve & Send.
- Auto Mode: replies go out on their own once you trust them.
- Opt-outs and not-now replies are handled for you.
Every conversation lands in your pipeline.
Each lead who replies moves through your pipeline on its own, from first reply to closed deal. Open it in the app whenever you like, or ask Claude where things stand.
Walk into every call already briefed.
Every lead who replies gets a full sales intelligence report, researched from their company and matched to your offer. It is waiting before the call starts.
Prospect
Marcus Hale
VP Logistics at Hartwell Supply
- Title
- VP Logistics
- Company
- Hartwell Supply
- Website
- hartwellsupply.com
- Pipeline stage
- Call Booked
- Recent signal
- Opened a fifth distribution center
- Interest
- Parcel costs and the 30-day invoice audit pilot
Business Model
Regional industrial distributor. Sells MRO supplies to manufacturers on account, with same-day local delivery from five distribution centers as the main reason customers stay.
Products & Services
Fasteners and hardware; safety and PPE; packaging and shipping supplies; same-day local delivery; vendor-managed inventory
Industries Served
Manufacturing; food processing; construction
Ideal Customer Profile
Plants with 50 to 500 employees within a day's drive of a Hartwell DC that need reliable, fast restocking more than the lowest unit price.
Communication history
Call bookedFrom first email to booked call
Alex, Northwind Logistics
Subject: Parcel spend at Hartwell Supply
Hi Marcus, Opening a fifth DC usually means another pile of parcel invoices for the same team to review. Northwind audits every charge and typically finds 4 to 8% in overbilling. Would a 30-day pilot using last quarter’s invoices be useful?
Marcus Hale
Interesting timing. We just opened a fifth DC and parcel costs are a mess. What does the pilot involve?
Northwind Logistics
Subject: Re: Parcel spend at Hartwell Supply
Hi Marcus, congrats on the new DC. The pilot is 30 days: you send us last quarter's carrier invoices, we show you what was overbilled, and you only continue if the savings are real. Do you have 30 minutes Thursday or Friday to walk through it?
Marcus Hale
Thursday at 2 works.
Thursday, October 15, 2:00 PM
Northwind + Hartwell Supply, 30 minutes
Your notes
Notes about Marcus and Hartwell Supply
Keep track of what matters for your next conversation.
Weekly auto-optimization
Weekly reviews.
Smarter outbound.
Turn buyer feedback into sharper targeting, offers and messaging. Claude reviews results and refines one area when the evidence supports it. Schedule the review weekly with a Claude plan that supports scheduled tasks, or ask Claude anytime. Lead Armada puts the updated direction to work.
See how weekly optimization works- 01
Hear what buyers are telling you
Claude finds patterns in results and replies, so your next move is grounded in real buyer feedback.
- 02
Improve what matters next
When the evidence supports it, Claude sharpens your targeting, offer or messaging. One focused change makes its impact easier to see.
- 03
Keep learning without the busywork
Lead Armada puts the change to work. Claude reviews the response, so you can see what improved and what needs attention.
Pricing
Get started free. Then try it for 45 days.
Your complete free starting package gives you everything you need to judge the strategy and the outreach before you pay:
- Outbound offer creation built around what makes your business worth choosing.
- ICP matrix creation to define the buyers who fit your offer.
- Your AI SDR built and deployed to answer buyers in your voice.
- Outbound messaging development matched to your offer and audience.
- 25 ICP-matched, fully enriched leads each with a personalized three-message email sequence.
Start with a pilot or a free month. Either way everything is included: finding buyers, writing emails, answering replies, following up, booking calls and weekly optimization.
No card required.
Not sure about cold email?
Start with a 45-day pilot.
$199for your first 45 days
Most of it's on us. You just pay for your domains and mailboxes, and we cover everything else: the leads, the research, the writing, the sending, the follow-ups and the replies.
- 1,000 leads contacted every week, two emails each
- Includes the warm-up, plus three to four weeks of live sending
- Pick your renewal anytime during the pilot. Otherwise it renews at $799 a month for 1,000 leads contacted every week.
- Want more volume sooner? Upgrade anytime during the pilot.
Claude calculates how many buyers in our database match your ideal customer profile before you pay. If your audience supports contacting more than 5,000 leads every week, Claude can quote a higher weekly contact volume.
We find your buyers in a database with:
- Business contacts
- 400M+
- Companies
- 70M+
- Data points
- 196
Here's what you DON'T have to worry about:
We handle all of it. Your sending setup happens automatically.
- Build, scrape, buy or upload listsIncluded
- Research prospectsIncluded
- Verify email addressesIncluded
- Write personalized emailsIncluded
- Register domainsHandled
- Configure DNS, DKIM, SPF and moreHandled
- Provision and configure mailboxesHandled
- Warm up mailboxesHandled
- Run sending campaignsHandled
- Answer repliesIncluded
- Follow up with buyersIncluded
- Book callsIncluded
- Review results and optimize every weekHandled
And most importantly, you don't have to learn any new tools or manage anything.
Just chat with Claude.Estimate what this volume could bring in
Enter your first-year customer value, close rate and booking assumption to see how weekly contact volume affects estimated calls, customers and revenue.
Explore a more conservative or optimistic outcome.
Ultra conservativeOptimistic
Estimated return on plan price
21.69×Same return at every weekly contact volume. More contacts scale your calls, customers and value.
| Leads contacted every week | Booked calls per month | New customers per month | Revenue won per month |
|---|---|---|---|
| 8.7 | 1.7 | $17,333 | |
| 17.3 | 3.5 | $34,667 | |
| 26 | 5.2 | $52,000 | |
| 34.7 | 6.9 | $69,333 | |
| 43.3 | 8.7 | $86,667 |
Revenue won is the first-year value of customers won each month, not cash collected that month. Return = revenue won ÷ monthly plan price. Based on 52 weeks per year. Estimates, not guarantees.
Compare the cost of running outbound
Compared with an outbound agency
At 1,000 leads contacted every week, an agency typically charges about $5000 a month. Lead Armada is $799.
4,333 leads contacted a month, three emails each. What an agency charges varies with volume and from agency to agency.
| Cold email agency | Lead Armada | |
|---|---|---|
| Monthly price | About $5000 | $799 |
| Cost per lead contacted | $1.15 | $0.18 |
| Setup fee | Up to $5000 at some | None |
| Minimum term | Month to month at some, 3 to 6 months at others | None, cancel anytime |
| Mailboxes and domains | Billed on top at some | Included |
| Lead data, research and writing | Varies by agency | Included |
| Replies answered and calls booked | Varies by agency | By your AI SDR, on your calendar |
Typical monthly prices for cold email agencies at each volume. Agency prices vary with volume and from agency to agency. Leads contacted assume three emails each.
FAQ
Before you
get started.
What kinds of offers does this work for?
Any high-ticket B2B product, service, or software. Lead Armada is for offers bought by businesses, not consumer or personal-use purchases. If your company sells both, you can target the B2B offer.
What kinds of industries does this work for?
Lead Armada can support B2B offers across industries such as software, professional services, manufacturing, logistics, and business services. The important distinction is a valuable offer for a business buyer. Claude identifies your ideal customer profile and checks with our system how many matching buyers are available before launch. Coverage and results depend on your market and offer.
What do I need to get started?
A paid Claude plan and your business website. Your Lead Armada account and setup with Claude are free, with no card required to create an account. There are no new tools or stack to learn, and no lists, domains, mailboxes or sending infrastructure to set up yourself.
Do you offer a free trial?
Yes. See your market, messaging, and matched leads before paying, then choose the best way to launch.
1. Start 100% for free
Claude helps you build your AI SDR, outbound offer, ICP matrix and messaging. Lead Armada then gives you 25 ICP-matched, fully enriched leads, each with a personalized three-message email sequence, 100% for free.
Create your account and complete setup with no card. Save a card to review and keep the leads; nothing is charged until you separately check out to launch.
2. Get a free month
Start on any package, including $799 a month, pay your first three months on it, and your fourth month is free at that package. No prepayment required.
3. Run a 45-day pilot for $199
$199 one time covers the sending domains and mailboxes for a 45-day pilot. We do the rest for free:
- ICP, offer, and messaging setup with Claude
- Domain, DNS, and mailbox setup, plus warm-up
- ICP-matched leads, research, and address verification
- Personalized email writing, sending, and follow-ups
- Reply handling and calendar booking
- Sales intelligence
- Reporting and pipeline access
- Optimization planning with Claude, with Lead Armada applying the updated direction
The pilot gives you the full outbound engine contacting 1,000 new leads every week once sending begins. Its 45 days include setup and warm-up. After the pilot, continue at $799 a month or cancel.
What happens before I pay?
You build your AI SDR with Claude and approve your ICP matrix, offer, messaging and weekly contact volume. Save a card to review 25 ICP-matched, fully enriched leads, each with a personalized three-message email sequence. You see who Lead Armada would reach and what it would say before you separately check out to launch. Nothing is charged until then, and the leads are yours to keep.
Where do the leads come from?
Our database includes 400M+ business contacts across 70M+ companies, with 196 data points. Lead Armada matches people to the ideal customer profile you approve with Claude, researches each prospect and verifies each address. You never have to buy or upload a list.
Can I change my targeting or messaging anytime?
Yes. Just talk to Claude. Change who you target, refine your offer, adjust the tone or update how replies are handled. Claude shows you the proposed changes before saving them. Your updated direction guides future outreach; emails already sent stay unchanged.
Does my outbound improve over time?
Weekly optimization is set up with Claude during onboarding. It reviews actual results and replies, then refines targeting, your offer or messaging when there is enough evidence to act. Lead Armada applies that direction to future outreach. You get a recap of what changed and why. See how weekly optimization works. Scheduled reviews need a Claude plan that supports scheduled tasks; you can also ask for a review anytime.
What results should I expect?
Use the with your first-year customer value, close rate and booking assumption. It is an estimate, not a guarantee. Your market, offer and sales process affect actual results, and new sending domains warm up before sending starts.
Will this hurt my domain's reputation?
Your main domain is never used for sending. Our system registers separate sending domains, configures DNS and mailboxes, and warms them before launch. Visitors to those domains are sent to your website.
What happens when someone replies?
Your AI SDR reads every reply, answers in your voice using the rules you set with Claude, and books interested buyers straight onto your calendar. Opt-outs are honored for you.
How long until the first emails go out?
Usually about two weeks after launch setup. Our system builds and warms your sending infrastructure, then prepares your first lead list before sending starts. Claude can tell you your target launch date and how setup is progressing.
What if the samples are not quite right?
Tell Claude what to change. Refine the targeting, offer and writing rules, then review updated email samples. You can see the people you would reach and how your emails sound before choosing to pay. There is no obligation to launch.
Can I review replies before they go out?
Yes. Ask Claude to turn on Approval Mode. Replies wait for your review in the app, where you can approve, revise or reject them. When you are comfortable, ask Claude to switch to Auto Mode and Lead Armada sends replies for you.
Can I check results without managing a campaign?
Anytime. Ask Claude how your outbound is doing, or open the dashboard and pipeline to see replies, prospects and booked meetings. You can read conversations and see the work without running the tools behind it.
Can I change my weekly contact volume or stop?
Yes. Ask Claude to pause sending or help change how many leads Lead Armada contacts every week. It checks what your market supports and guides you through the next step, with any price change shown before you confirm. You can cancel anytime, with no long-term contract.
Do I need a CRM?
No. If you don’t have (or don’t want) a CRM, CloseDeals is free to start, built by the same team and already connected. If you have a CRM, Claude connects it during setup.
Set it up once. Show up for the calls.
Build your AI SDR, offer, ICP matrix and messaging free, then review 25 ICP-matched, fully enriched leads, each with a personalized three-message email sequence. When you're ready, start with the 45-day pilot for $199, or skip it and start bigger with your 4th month free.
No card required.