What results does cold email get?
On average, cold email through Lead Armada books 1 to 4 meetings for every 1,000 leads contacted. About 1 in 25 people contacted writes back, and about 40% of interested replies book a call.
Those numbers come from every campaign on Lead Armada since it started: 897,761 leads contacted, 35,449 replies and 3,206 meetings booked, as of November 11, 2026. Your market, your offer and how you sell will move them.
The platform totals
| Every campaign, all time | Total |
|---|---|
| Leads contacted | 897,761 |
| Replies | 35,449 |
| Meetings booked | 3,206 |
Read on November 11, 2026. The home page shows the totals live.
See the live totalsThe rates
| Rate | Across Lead Armada |
|---|---|
| Meetings for every 1,000 leads contacted | 1 to 4, on average |
| People contacted who write back | About 1 in 25 |
| Replies that become a meeting | About 1 in 11 |
| Interested replies that book a call | About 40% |
The reply rates are worked out from the totals above. Interested replies are the ones where the person wants to hear more.
What that means at each price
| Leads contacted every week | Leads a month | Meetings a month | Price |
|---|---|---|---|
| 1,000 | about 4,300 | about 4 to 17 | $799 a month |
| 2,000 | about 8,700 | about 9 to 35 | $1598 a month |
| 3,000 | about 13,000 | about 13 to 52 | $2397 a month |
| 4,000 | about 17,300 | about 17 to 69 | $3196 a month |
| 5,000 | about 21,700 | about 22 to 87 | $3995 a month |
An estimate from the platform average of 1 to 4 meetings for every 1,000 leads contacted, not a promise. Your first emails go out about two weeks after you launch, once your sending domains are warmed.
Estimate revenue with the ROI calculatorWhat moves your numbers
- Who you reach. You and Claude agree on your ideal buyer before anything is sent, and you see 25 of them, with three sample emails each, before you choose to launch.
- Your offer. Every email carries the offer you approve with Claude, and you can change it whenever you want.
- How replies get handled. Lead Armada responds from your approved knowledge and books interested buyers on your calendar.
- Your market. Claude helps you choose a weekly contact volume based on how many buyers fit your offer, before you pay.
- Weekly optimization. Claude reviews actual results and replies, then refines one of targeting, offer or messaging when the evidence supports a change. Healthy campaigns can stay unchanged.
Questions people ask
How many meetings will I get?
On average, 1 to 4 for every 1,000 leads contacted across Lead Armada. At 1,000 leads contacted every week, that's about 4 to 17 meetings a month. It's an estimate from platform averages, not a promise: your market, your offer and how you sell will move it.
Are these numbers from one customer?
No. They're totals across every campaign on Lead Armada since it started, so they mix many markets and offers. Your dashboard shows your own campaign's numbers, and Claude can tell you how your week went whenever you ask.
What happens when someone replies?
Your AI SDR reads every reply, answers in your voice using the rules you set with Claude, and books interested buyers straight onto your calendar. Opt-outs are honored for you.
How long until the first emails go out?
Usually about two weeks after launch setup. Our system builds and warms your sending infrastructure, then prepares your first lead list before sending starts. Claude can tell you your target launch date and how setup is progressing.
What happens before I pay?
You build your AI SDR with Claude and approve your ICP matrix, offer, messaging and weekly contact volume. Save a card to review 25 ICP-matched, fully enriched leads, each with a personalized three-message email sequence. You see who Lead Armada would reach and what it would say before you separately check out to launch. Nothing is charged until then, and the leads are yours to keep.
Does my outbound improve over time?
Weekly optimization is set up with Claude during onboarding. It reviews actual results and replies, then refines targeting, your offer or messaging when there is enough evidence to act. Lead Armada applies that direction to future outreach. You get a recap of what changed and why. See how weekly optimization works. Scheduled reviews need a Claude plan that supports scheduled tasks; you can also ask for a review anytime.